HomeDisclosure: I’m a proud Flodesk Partner, which means I may receive a commission if you join using my link at no extra cost to you. As always, I only recommend tools I truly use and love.
For years, I said the same thing: most email marketing tools feel like a tech headache. They’re clunky, overwhelming, and they make even the most creative entrepreneur want to shut their laptop and walk away.
Flodesk changed all of that for me.
After starting my business on another popular email platform back in 2011, switching to a different one in 2012, and then switching to yet another “premium” platform a few years later, I finally found an email marketing platform that worked for my brain and my brand around the time that Flodesk launched in 2019-ish.
I’ve never looked back!
And now, with their brand-new pricing structure, expanded suite of features, and integrations with platforms like ManyChat, Canva, and Thrivecart, Flodesk has entered a completely new era.
This isn’t the same tool I signed up for years ago. While it was good before, Flodesk is now much better!
Let’s walk through what’s new, what’s improved, and why I still believe Flodesk is the best email marketing platform for my audience (and I bet it’s the best one for yours, too!).
How Flodesk Grew From “Easy Email Tool” to a Full Creative Marketing Hub
When I first joined Flodesk, I joined for one reason:
The pricing was phenomenal, and the emails were so straightforward to put together.
I was spending hours formatting newsletters in other platforms, only to end up with something that still didn’t feel like “me.”
Flodesk changed that instantly. Within minutes, I was creating stunning emails that felt aligned with my brand, my readers, and the warm, inviting tone I wanted to convey at The Humbled Homemaker.
Today, Flodesk has evolved far beyond being “the pretty email tool.”
They now offer:
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A robust automation builder
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Advanced segmenting and tagging
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Ecommerce workflows
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A full checkout system
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Seamless brand customization
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In-depth analytics
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And integrations that were previously only available through complicated workarounds
This evolution is a significant reason for their updated pricing structure, and it reflects the substantial growth of the platform.
Understanding Flodesk’s New Pricing Structure (and Why It Makes Sense)
Flodesk’s new pricing plans are built to match where your business is in its growth. It’s very easy to find what you will pay with their new structure via the sliding tool on this page. (The above image is an example, but you’ll need to click through to their site to determine how much you will pay each month based on your subscriber count.)
1. Free Plan
Perfect for those just getting started! While this plan doesn’t include email sending, it does include designer templates, forms, and landing pages + segmentation. This is perfect for those who want to capture email leads but aren’t quite ready to start emailing and nurturing their lists.
2. Lite
For just $19/month, the Lite plan provides unlimited email sends for up to 1,000 subscribers! This plan increases in price as your list grows.
3. Pro
If you need advanced analytics and workflows, this will be the perfect plan for you. It’s $25/month for up to 1,000 subscribers and grows from there.
4. Everything
For automations, sales workflows, and selling digital products: If you’re looking for a one-stop shop for all your digital marketing needs, this is the plan for you. This plan costs $49/month for up to 1,000 subscribers and then grows from there.
Flodesk offers simple, transparent plans. And for people like you and me who are creatives and entrepreneurs often building businesses during our kids’ naptimes, that matters.
(Ok, so my kids are now mostly teens, but I 100% built this business during their infant and toddler years, when their naptimes were my main working hours. And I know many of you are still there now!)
The New Flodesk Integrations I Didn’t Know I Needed
This is where Flodesk’s evolution truly shines. The integrations they’ve rolled out over the past year have fundamentally changed how users can run email marketing.
Here are my faves:
ManyChat
If you use IG automation or Facebook messages to gather leads, this integration is gold. It lets you seamlessly send new subscribers into Flodesk without the clunky Zapier middleman. Can I get an “Amen”?!
Canva
My favorite! I design almost everything in Canva, and now I can send graphics directly into Flodesk with one click. No downloading, no re-uploading. Just pure magic.
Thrivecart
If you sell digital products or courses, you know how important it is for customers to trigger the right automations. This integration makes it all smooth, clean, and instant.
More integrations rolling out
Flodesk is listening to creators—and building exactly what we’ve been asking for.
This is why the new pricing structure makes sense to me: They aren’t the same company they were in 2020. They’re building for the future of online business, not the past. And for all of the above that they’re offering (plus more!), the value is still simply phenomenal.
My Personal Experience With Flodesk (And Why I’ll Never Leave)
If you read my behind-the-scenes breakdown of my Flodesk setup, you know this already: Flodesk is the first email tool that ever felt intuitive to me.
It’s visually driven, uncluttered, and it lets me stay creative without feeling overwhelmed by tech. (Yes, I’ve been running an online busines for 15 years and still don’t consider myself a techie! Ha!)
A few highlights from my own experience:
It simplified my workflow.
Before Flodesk, creating a newsletter took me at least an hour—sometimes more.
Now? Minutes. Truly. The templates, the ability to make and clone my own templates. It shaves hours off my work time!
My emails match my brand.
This matters more to me than I realized. When your emails feel like “you,” your readers feel it.
I trust the platform for my long-term growth
Even as my business has shifted from full-time blogger to marketing professional to building new offerings, I’ve never once felt like I was “outgrowing” Flodesk.
If anything, the new features and integrations mean the platform is growing with me.
It’s perfect for my audience
So many of you are building side businesses, passion projects, or creative brands. You need something powerful but not overwhelming. Beautiful but not complicated.
Flodesk is that sweet spot.
What Makes Flodesk Unique (Especially Now)
If you’ve ever tried other email service providers, you know the learning curve can feel steep.
Flodesk has always been the opposite:
Simple
Beautiful
Powerful enough for pros
Gentle enough for beginners
And with this latest pricing update, the platform finally reflects what it’s become: A full creative marketing suite.
A few standout features I personally depend on:
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Drag-and-drop email builder
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Templates that don’t look like templates
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Easy automation creation
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Simple tagging + segmenting
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Gorgeous opt-in forms
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Fast workflow setup
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All-in-one design + email + ecommerce
This combination simply doesn’t exist anywhere else with this level of simplicity and value.
Ready to Try Flodesk? Here’s My Best Advice.
If you’ve been frustrated with email marketing…
If you want your emails to look polished without hiring a designer…
If you need a platform that grows with you…
If you want a tool that feels more like creativity and less like chaos…
Then Flodesk is your tool.
And now is the best time to start.
Start your free trial and get 25% off your first year using my Flodesk Partner link.
Final Thoughts (From One Creative Entrepreneur to Another)
The online business landscape is always changing, and email is still the one thing you truly own. It’s your connection to your people: your readers, your customers, your community.
And choosing the right email platform matters.
Flodesk’s new pricing structure reflects how far they’ve come.
The integrations make running a business easier.
And the design tools empower you to show up beautifully and confidently.
I’ve trusted Flodesk with my email marketing for years, through every pivot, every growth season, and every new idea. I’m still here, still cheering them on, and still recommending them with zero hesitation.
If you’re ready to build an email workflow you love, Flodesk is the place to begin.
I can’t wait to see what you create!
